Key Concepts

KEY CONCEPTS

Media concepts

there are four major concepts in media studies.

Media language, Audience, Representation, Institution

It is also useful to be aware of narrative and genre

INSTITUTION

 These companies make the product and sell it  and then . All of the media is a business. They are not primarily to entertain us.They are there to make money (with some exceptions, such as the BBC). Media production is done by organisations. These companies make the product and sell it  and then advertise and distribute it.

AUDIENCE

The people who consume the product (which might be bought or simply seen or heard). All people who     experience a media product from part of its audience.
A target audience is a particular group at which a product such as a film or advertisement is aimed at.

MEDIA LANGUAGE

Media language means the way in which media texts communicate with people that use them. You may find out about camera movement, editing, sound and so on.

REPRESENTATION

• Media products present us with information about the world.
• This information has to be selected and shaped towards what we see or hear.
• Media production means that all information is represented.